01Discovery
Meta Ads.
Reach the right conversation with a useful reason to stop and a credible reason to consider the product.
- Customer and offer research
- Hooks, scripts and creative testing plans
- Campaign setup and performance reviews
Independent skincare and beauty
Give people a reason to choose your skincare.
Zovrak turns customer questions into ad concepts, copy and creative that are ready to test. We work across Meta, Google and TikTok, with the channel chosen around your product and goal.
Clear questions. Credible proof. Creative with a purpose.
For independently run skincare brands
UK, Ireland, US, Canada, Australia and New Zealand
01 The idea behind the work
A strong product can still leave a question unanswered.
How will it feel on skin? Where does it fit in a routine? Why should someone believe the claim? We look for the question that matters to a buyer, then build the message and evidence around it.
That could mean a demonstration, a more useful search ad, a clearer founder explanation or a script that makes an existing creator video easier to follow.
01 / RelevanceWhy is this for me?
02 / BeliefWhat makes it credible?
03 / DecisionWhat might hold me back?
02 What we do
One brand. Different jobs for each channel.
Choose the channel that matches how people discover your product and what they need to know next. Services are scoped to your goals, budget and available creative.
02Search intent
Google Ads.
Connect product pages and search messages to the needs customers are already expressing.
- Search intent and keyword research
- Ad copy and landing page alignment
- Shopping and campaign planning
03Attention
TikTok Ads.
Translate a specific product question into a short video that makes sense in the feed.
- Creative angles and opening hooks
- Creator and filming briefs
- Video testing and result reviews
A project can begin with creative alone. Campaign management is agreed separately when needed.
Customer research
Ad copywriting
Creative strategy
Editing coordination
Measurement and reporting
03 A practical starting point
Start with one product. Make the next test clear.
We begin by understanding the product, the customer and the ads you already have. Then we agree on a defined piece of work rather than handing you an open ended list of ideas.
Talk through one productAn example first creative project
- 01Research the buying question
Review one product, approved claims, relevant feedback and current creative.
- 02Build two directions
Two distinct concepts, each with two opening variations and clear scripts.
- 03Prepare the production
A filming or asset brief. Editing can be included when footage, cost and scope are agreed.
- 04Make the next decision
Explain what each direction is meant to test and how to read the result.
Products and footage come from the brand or an agreed creator. Any filming, editing and advertising spend are agreed before work begins.
04 Sample thinking
What if the real question is how it feels?
For a moisturizer, a shopper might wonder how it sits beneath makeup. Ingredient lists alone do not show texture, application or finish.
One possible creative direction is to show application in natural light, then the next step in the routine. A genuine customer quote can support the demonstration when the brand has an approved one.
Illustrative concept. It is not a real campaign or a claim about results.
CONCEPT NOTE / 001
Texture before promise.
- The question
- Will it sit comfortably beneath makeup?
- The opening
- Start with real application footage, close enough to see the finish.
- The proof
- Show the routine and use an approved customer quote only if available.
- The test
- Compare this practical opening with a different product message.
A clear hypothesis is a place to start. Performance needs a real test.
05 Working together
A direct process, from question to creative.
You should be able to see what is being made, why it exists and what the next decision depends on.
I.
Understand
Choose the product, audience question, evidence and practical limits.
II.
Create
Agree the concepts and scripts before filming or editing begins.
III.
Review
Deliver the work with an explanation of the intended test and what remains uncertain.
06 The person behind Zovrak
Work directly with the person shaping the idea.
Zovrak is led by Muhammad Salman in Peshawar, Pakistan. I handle the research, creative thinking and client conversation. If a project needs editing or another specialist, the responsibility and cost are agreed as part of the scope.
The aim is straightforward: make the customer's question easier to answer, then be honest about what the work does and does not establish.
Connect on LinkedIn07 Good to know
Before we begin.
Clear scope makes a small first project easier for everyone.
Do we need to have video footage ready?
Existing product or application footage makes a finished video project easier to scope. If you do not have usable material, we can start with scripts and a filming brief, then decide how the footage would be made.
Can Zovrak work with our existing editor or agency?
Yes. Research, concepts and scripts can be handed to your team. Editing or campaign work is included only when it is part of the agreed project.
Do you manage advertising as well?
Meta, Google or TikTok campaign work can be discussed as a separate scope, with the channel, access, budget and reporting expectations agreed first.
Do you guarantee sales or an advertising return?
No. We can agree what work will be delivered and what we intend to test. Sales depend on the offer, store, audience, budget and many other factors. Any performance review should make those limits clear.
What do I need to send first?
Bring a link to one product and the question you want the ads to answer. That is enough to begin a conversation. Please do not send passwords or customer lists by email.
A useful next step
One product. One question worth answering.
Bring one product link and a question your ads need to answer. We will talk through a sensible first step.
Book a free ad auditOr contact us at hello@zovrak.com